Deming vs Juran vs Crosby

Deming vs Juran vs Crosby is the 27th post in our PMP Concepts Learning Series

Designed to help those that are preparing to take the PMP or CAPM Certification Exam, each post within this series presents a comparison of common concepts that appear on the PMP and CAPM exams.

Deming vs Juran vs Crosby

Three commonly cited quality management theorists quoted on the exam are: W. Edwards Deming, Joseph Juran, and Philip Crosby.


Deming was an American statistician, professor, author, lecturer, and consultant.

He believed that organizations can increase quality and reduce costs by practicing continuous process improvement and by thinking of manufacturing as a system, not as bits and pieces.


Juran was a 20th century management consultant and evangelist for quality and quality management.

He applied the Pareto principle to quality issues (80% of the problems are caused by 20% of the causes) and also developed “Juran’s Trilogy”: quality planning, quality control, and quality improvement.


Crosby was an American businessman and author. Crosby’s response to the quality crisis was the principle of Doing It Right the First Time (DIRFT).

He applied four major principles:

  • The definition of quality is conformance to requirements
  • The system of quality is prevention
  • The performance standard is zero defects
  • The measurement of quality is the price of non-conformance

See all posts in our PMP Concepts Learning Series


  1. Julie on November 23, 2015 at 11:52 am

    I’m working my way through all your videos. Great job! And I enjoy the memorization tricks, too. Thank you!

    • Devin Fremouw on December 3, 2015 at 3:17 pm

      Excellent, glad to hear it!

      Thank you Julie and best of luck on your exam preparation!

  2. Yvonne Izzo on January 2, 2016 at 1:51 am

    This is really excellent.

  3. Gboluwaga Temitope Solomon on February 2, 2017 at 1:05 am

    Great job this really has helped me solve a confusing task

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